About Us

Welcome! We're excited that you want to learn more about us

Background

At least 10 per cent of the Ugandan population (including Busoga) live and work abroad and it is undeniable that the diaspora is critical to the transformational journey of their country of origin. Individuals in the diaspora have great capacity of becoming agents that create transnational connections and initiatives to support their homeland which can be made possible through the advancement of new information and communication technologies. Technology provides an invaluable tool to galvanize these diasporic efforts to tap into the unlimited potential of the digital space and collaboration. Through the employment of information technology, diasporas have the capacity to influence policy changes easily and quickly, to show their solidarity through lobbying, strengthening professional networks and relationships and retaining social bonds to their homeland and psychological links to their identity (by remaining in touch with their loved ones).

Online media is an advanced technology that plays a significant role in the diasporic experience, facilitating communication, identity negotiation, and the construction of collective narratives. The use of internet technologies and online spaces, such as discussion forums, allows diasporic communities to maintain connections with their home countries and engage in transnational communication.  Media consumption about or originating from the home country becomes embedded in the daily routines of diasporic individuals, contributing to their sense of cultural and political belonging helping individuals negotiate distance, control information, and make sense of their spatial positioning. Overall, media plays a crucial role in shaping and maintaining diasporic identities, facilitating communication, and providing a platform for collective expression and negotiation.

Therefore in launching the Yaiffe online platform, the organization hopes to provide an all-in-one space for diaspora individuals with origins from Busoga and beyond, their organizations and partners to interact and exchange ideas as they work towards their shared development goals.  This will be achieved through the online magazine/news bulletin; and later on through an online Television and Radio.

Who We Are

Our platform is not just any ordinary magazine, but a boundary-pushing, engaging and informative one that provides our viewers (especially those in the diaspora) with everything they need to know about regional, national and international news, celebrity news, entertainment and showbiz, technology, fashion, health, nutrition, research, tourism, latest discoveries and innovations, historical sites, people and cultural events, and much more. We aim to tell the stories that matter most, spark conversations that drive community and global change, and provide context and understanding to the issues and events that define our times. Additionally the Magazine provides a forum and space for all kinds of blogs and commentaries.

The Platform was initiated by Mr. Kibwika Anthony out of the desire to promote the conservation of the ‘Kisoga’ culture and assist the Basoga community and well-wishers keep up with the fast-moving world.

Our Vision is to; be the leading and most trusted source of information and inspiration for the Busoga community and beyond, promoting cultural conservation, innovation, and social progress, through independent and impartial journalism, cutting-edge technology and strategic partnerships.

Our Mission is to; promote the conservation of the Kisoga culture and assist the Basoga community in diaspora and well-wishers to keep up with the fast-moving world. We believe in universal and equitable access to information, ideas, and works of imagination for social, educational, cultural, democratic, and economic well-being.

Aims and Goals

  1. Share vital and positive information about Busoga and Basoga mostly through press coverage (in all the nine districts of Busoga) and counter all forms of negative information aimed at demeaning or downgrading Busoga, Basoga and people living in Busoga.
  2. Give back to the Busoga community through possible avenues.
  3. Produce and distribute quarterly street copy Magazines to promote and provide awareness to thousands of offline communities.
  4. Create partnerships with dedicated well-wishers around the world.
  5. To spearhead media campaigns aimed at fighting for the plight of the Basoga people.
  6. Foster embracement of technological advancement within the Busoga region for their socio-economic development.
  7. Pioneer Yaiffe Online TV and Radio Station.

 

Our Content

Stories published on Yaiffe.com are scrutinized and supported by experts across a range of topics to ensure that our readers are getting expert-backed information they can trust.  We take pride in providing you accurate, reliable, credible, engaging, and balanced information, and we review our content on an ongoing basis to ensure it is up-to-date and accurate. Our stories are also put through a fun-filter and are bound to make every viewer smile.

We are committed to creating high-quality content that represents and serves all people, working with a diverse group of writers and editors representing a wide range of ages, races, and true identities.

Independence and Impartiality

We believe in independent, fair, and impartial journalism. Our editors and writers are held accountable to a high standard of honesty and transparency, and our original editorial content is not influenced by our advertisers. As such, we maintain a strict separation between advertising and editorial content. Any content that is provided by or on behalf of an advertiser or sponsor, is clearly labeled as such.

Sourcing and Fact Checking

Our writers and editors investigate claims and verify all information and data gathered for all articles, including news. We consult relevant, diverse, qualified sources to ensure we’re providing proper context and background to the reader.  We rely on current and reputable primary sources, such as expert interviews, government organizations, and professional and academic institutions and studies. All data points, facts, and claims are backed up by at least one credible source.  All of our news and information is thoroughly reviewed by a staff editor and articles are rigorously evaluated for accuracy, relevance, and timeliness.

Corrections

If there is an error in a story, we will correct it as soon as possible. All corrections will be clearly labeled as such and will include what changes were made and when. When an article is factually correct, but the language is not as clear or detailed as necessary, the story may be updated without an editor’s note.

Timely and daily news stories generally cover a distinct event in time, so they are not routinely updated. Our editorial team consistently reevaluates and updates evergreen content to ensure everything is timely, accurate, and relevant.

Sustenance

Yaiffe.com will conduct affiliate marketing to get specific commissions. Yaiffe.com is supported by its audience; when you purchase products through links on our site, we earn an affiliate commission.

If you’re interested in advertising with Yaiffe.com, please contact anthony@yaiffe.com

Who can join Yaiffe online podium?

Membership of Yaiffe is open to any individual or organization interested in Busoga Kingdom matters.